Featured
COMFORT & CARE GIFT BOX
$ 48.00
A beautiful reminder to slow down, take care, and spread a little kindness. The Comfort & Care Gift Box blends encouragement, self-care, and sparkle — thoughtfully curated to inspire courage and...
STARRY RESOLVE PULLOVER
$ 56.00
Because grit shines brightest in the dark! This vintage-inspired pullover is your go-to layer for days when you need a little extra courage wrapped in comfort. With a bold red...
MADE FOR TWO GIFT BOX
$ 74.00
Perfect gift for two! Curated holiday gifts to offer courage, strength and kindness, while also giving back. We hope to deliver a little more "NEVER GIVE UP." to the world by...
WOODEN KINDNESS MATTERS ORNAMENT
$ 12.00
Crafted with care and purpose, this keepsake ornament features our popular KINDNESS MATTERS floral design. Made from 100% sustainably harvested, American-grown wood, each 3/16” thick maple-veneered piece is handcrafted in...
BE A KIND HUMAN PULLOVER
$ 56.00
BE A KIND HUMAN - It’s really that simple. Kindness never goes out of style — and neither does this sweatshirt. With a retro-inspired print and a message that starts with...
THE FUTURE IS INCLUSIVE
$ 28.00
Yes, yes it is. And what a beautiful future it will be! A truly inclusive world in the future begins with more inclusive experiences now. Inclusion creates a ripple effect...
ALWAYS WITH YOU WOODEN ORNAMENT
$ 12.00
Give the gift of comfort and support. Legend has it that butterflies were given an extra set of wings so that angels could ride on their backs. When you see...
THE FUTURE IS INCLUSIVE TOTE
$ 28.00
THE FUTURE IS INCLUSIVE — TOTE Carry what matters. Our best-selling message, now in tote form — because inclusion isn’t just a hope, it’s a movement. Screen printed on natural...
NEVER GIVE UP. SURF CLUB
$ 28.00
Salt in the air, hope on your back. This tee is for the brave ones — those who fall, wipe out, and paddle back out anyway. With a palm-lined shore and...
LET'S MAKE HISTORY GIFT BOX
$ 48.00
Strong coffee. Bold women. Big dreams. A bold gift for the trailblazers — because well-behaved women rarely make history. 💋✨Inside you’ll find: “Well Behaved Women Rarely Make History" Mini Pouch...
KIDS NOT MY FIRST RODEO
$ 28.00
Courage in every step. Yeehaw and ride on — this tee’s for the little ones who know that strength comes in many forms. With bold western flair and a wink...
NEVER GIVE UP. GIFT BOX
$ 68.00
A box of resilience. NEVER GIVE UP. for all those who want motivation wherever they go! Curated gifts to offer courage, comfort, hope, and inspire the "never give up" in...
NOT MY FIRST RODEO (UNISEX BLUE)
$ 34.00
Yeehaw and rise up — this tee’s for the ones who’ve been knocked down and still showed up boots-first. Courage in every step. With bold western flair and a wink...
NOT MY FIRST RODEO (BOXY, TOAST)
$ 34.00
Yeehaw and rise up — this tee’s for the ones who’ve been knocked down and still showed up boots-first. Courage in every step. With bold western flair and a wink...
THINKING OF YOU GARDEN GIFT BOX
$ 38.00
It can be hard knowing how to show support to someone who’s dealing with loss, a new diagnosis or going through a hard time. Consider a gift of beauty and...
EMBROIDERED NEVER GIVE UP. NAVY PULLOVER
$ 64.00
Our soft embroidered pullover is everything you love about a vintage-looking sweatshirt. Timeless and quality-crafted to be a staple in your closet, our new take on our signature NEVER GIVE...
SELF-CARE GIFT BOX
$ 68.00
During difficult seasons of life, it is essential to care for the mind, body, and soul. The Self-Care gift box is intentionally curated to nourish the soul of someone going...
BUTTERFLY WE ARE ALL UNIQUE ROSE TEE
$ 28.00
We Are All Unique These are the words we said almost every day for 7 years when a stranger asked, “What’s wrong with her?” SMA impacted Gwendolyn’s every muscle, so...
KINDNESS MATTERS STRIPED CREW SOCKS
$ 18.00
Kindness Matters. From gym class to the dance floor, these retro socks will bring you back and keep you going. Our vintage-inspired crew socks are super soft, comfy, and stylish!...
NEVER GIVE UP. STRIPED CREW SOCKS
$ 18.00
NEVER GIVE UP. From gym class to the dance floor, these retro socks will bring you back and keep you going. Our vintage-inspired crew socks are super soft, comfy, and...
WAVE NEVER GIVE UP. TEE
$ 34.00
Our classic NEVER GIVE UP. tee comes to life with art! Artist Curtis Crawshaw captured the Santa Barbara waves at the golden hour and, using a special technique, turned our...
NEVER GIVE UP. MEGA SIPPER
$ 28.00
Take motivation with you wherever you go! This 30oz thirst quencher has all the features of your favorite water bottle with the bonus of philanthropy - every purchase gives back!...
OLIVE TONAL ESSENTIAL NEVER GIVE UP. HOODIE
$ 56.00
Your everyday hoodie, the Essential Hoodie is a classic pullover hooded sweatshirt with a long cropped length and drawstrings paired with our most comfortable and softest french terry fabric. Perfect...
NEVER GIVE UP. CORD HAT
$ 36.00
A new vintage take on our signature NEVER GIVE UP. is embroidered onto this 8-wale corduroy for that old school vibe. Elevate your hat game with one of our favorite...
NEVER GIVE UP. PINK CHECKERED HAT
$ 36.00
A vintage take on our signature NEVER GIVE UP. is embroidered in berry onto this pink checkered hat. Elevate your hat game with one of our favorite limited edition hats! This...
NEON PINK ILY LOVE AMERICAN SIGN LANGUAGE ZIP HOODIE
$ 54.00
Love never gives up. Our classic signature NEVER GIVE UP. design is screen printed on the back of this high-quality neon pink fleece zip-up using a spectacular modern rainbow effect....
NEVER GIVE UP. TIE DYE PULLOVER
$ 56.00
Our Tie Dye classic pullover gives all the feels. Soft pastel tie-dye colored with a lilac NEVER GIVE UP. SIZING: This is a WOMEN's classic fit sizing — Order true to...
KINDNESS MATTERS OG FLORAL TEE
$ 34.00
KINDNESS MATTERS. Always. Streetwear with a kind message. Kindness Matters is screen-printed on a garment-dyed premium cotton tee. Using a special multi-print process, we've layered florals throughout the letters. Mid-weight...
NEON PINK SIGNATURE NEVER GIVE UP. TEE
$ 28.00
Our signature NEVER GIVE UP. design screen printed by hand on a super soft neon pink tee using a spectacular rainbow ombre effect for the perfect punch of motivation. Fits like...
STRONG AS A MOTHER CAMO PULLOVER
$ 56.00
STRONG as a Mother - Yes. You are. Even on the days you question it.Even when your tank is empty, your patience is thin, and your to-do list is loud...
CHECKERBOARD NEVER GIVE UP. TEE
$ 28.00
A retro twist on our signature design with the iconic checkerboard pattern shadowing NEVER GIVE UP. to make the words pop! Three simple words to inspire courage in us all. Adult...
KINDNESS MATTERS OG TEE
$ 34.00
KINDNESS MATTERS. Always. Sometimes a simple act of kindness can change a person's life. A stranger lending a hand when you feel overwhelmed. A warm meal to get you through...
ILY LOVE TRUCKER
$ 30.00
By popular request, we now have our ILY design in a hat. Used to express "I Love You" in different contexts, the ILY handshape is a combination of the three...
NEVER GIVE UP. GLACIER GRAY PULLOVER
$ 44.00
NEVER GIVE UP. for the entire family!!! From 2T to 2X, twinning has never been easier. Using French Terry cotton, these custom-made pullovers go through a unique garment dye process that creates...
BE A KIND HUMAN TRUCKER HAT
$ 30.00
It's really that simple -- it all starts with kindness. Small conscious decisions can lead to big positive impact. And it starts with YOU. We have power in our choices,...
3D BLACK ON BLACK MONOCHROME HAT
$ 34.00
Get your ninja on with our Black on Black hat. Our Signature logo pops in 3D on an all black classic mid-profile hat for a subtle monochrome look that you...
WOODEN BE A KIND HUMAN ORNAMENT
$ 12.00
Handcrafted from birch wood, this keepsake ornament brings beauty and inspiration to your seasonal surroundings. Our popular Be A Kind Human Rainbow design, accented with a rich green velvet ribbon, you...
BUILD YOUR OWN GIFT BOX
$ 12.00
A customized gift can be incredibly meaningful during a difficult time. With our build a never give up box option, you choose how to comfort your friend, then we take...
