NEWEST
COMFORT & CARE GIFT BOX
$ 48.00
A beautiful reminder to slow down, take care, and spread a little kindness. The Comfort & Care Gift Box blends encouragement, self-care, and sparkle — thoughtfully curated to inspire courage and...
STARRY RESOLVE PULLOVER
$ 56.00
Because grit shines brightest in the dark! This vintage-inspired pullover is your go-to layer for days when you need a little extra courage wrapped in comfort. With a bold red...
MADE FOR TWO GIFT BOX
$ 74.00
Perfect gift for two! Curated holiday gifts to offer courage, strength and kindness, while also giving back. We hope to deliver a little more "NEVER GIVE UP." to the world by...
WOODEN KINDNESS MATTERS ORNAMENT
$ 12.00
Crafted with care and purpose, this keepsake ornament features our popular KINDNESS MATTERS floral design. Made from 100% sustainably harvested, American-grown wood, each 3/16” thick maple-veneered piece is handcrafted in...
BE A KIND HUMAN PULLOVER
$ 56.00
BE A KIND HUMAN - It’s really that simple. Kindness never goes out of style — and neither does this sweatshirt. With a retro-inspired print and a message that starts with...
THE FUTURE IS INCLUSIVE
$ 28.00
Yes, yes it is. And what a beautiful future it will be! A truly inclusive world in the future begins with more inclusive experiences now. Inclusion creates a ripple effect...
ALWAYS WITH YOU WOODEN ORNAMENT
$ 12.00
Give the gift of comfort and support. Legend has it that butterflies were given an extra set of wings so that angels could ride on their backs. When you see...
THE FUTURE IS INCLUSIVE TOTE
$ 28.00
THE FUTURE IS INCLUSIVE — TOTE Carry what matters. Our best-selling message, now in tote form — because inclusion isn’t just a hope, it’s a movement. Screen printed on natural...
NEVER GIVE UP. SURF CLUB
$ 28.00
Salt in the air, hope on your back. This tee is for the brave ones — those who fall, wipe out, and paddle back out anyway. With a palm-lined shore and...
LET'S MAKE HISTORY GIFT BOX
$ 48.00
Strong coffee. Bold women. Big dreams. A bold gift for the trailblazers — because well-behaved women rarely make history. 💋✨Inside you’ll find: “Well Behaved Women Rarely Make History" Mini Pouch...
KIDS NOT MY FIRST RODEO
$ 28.00
Courage in every step. Yeehaw and ride on — this tee’s for the little ones who know that strength comes in many forms. With bold western flair and a wink...
NEVER GIVE UP. GIFT BOX
$ 68.00
A box of resilience. NEVER GIVE UP. for all those who want motivation wherever they go! Curated gifts to offer courage, comfort, hope, and inspire the "never give up" in...
NOT MY FIRST RODEO (UNISEX BLUE)
$ 34.00
Yeehaw and rise up — this tee’s for the ones who’ve been knocked down and still showed up boots-first. Courage in every step. With bold western flair and a wink...
NOT MY FIRST RODEO (BOXY, TOAST)
$ 34.00
Yeehaw and rise up — this tee’s for the ones who’ve been knocked down and still showed up boots-first. Courage in every step. With bold western flair and a wink...
THINKING OF YOU GARDEN GIFT BOX
$ 38.00
It can be hard knowing how to show support to someone who’s dealing with loss, a new diagnosis or going through a hard time. Consider a gift of beauty and...
EMBROIDERED NEVER GIVE UP. NAVY PULLOVER
$ 64.00
Our soft embroidered pullover is everything you love about a vintage-looking sweatshirt. Timeless and quality-crafted to be a staple in your closet, our new take on our signature NEVER GIVE...
ACCESSORIES & GIFTS
BE A KIND HUMAN TRUCKER HAT
$ 30.00
It's really that simple -- it all starts with kindness. Small conscious decisions can lead to big positive impact. And it starts with YOU. We have power in our choices,...
KINDNESS MATTERS CANDLE & MATCHES
$ 15.00
Like walking through a sunny California orchard, Citrus & Sunshine is full of all the warm and sunny vibes of a tranquil day. Scent notes: Grapefruit, Lemon, Sweet Orange Hand-poured using 100% soy...
KINDNESS MATTERS STRIPED CREW SOCKS
$ 18.00
Kindness Matters. From gym class to the dance floor, these retro socks will bring you back and keep you going. Our vintage-inspired crew socks are super soft, comfy, and stylish!...
NEVER GIVE UP. MEGA SIPPER
$ 28.00
Take motivation with you wherever you go! This 30oz thirst quencher has all the features of your favorite water bottle with the bonus of philanthropy - every purchase gives back!...
NEVER GIVE UP. STRIPED CREW SOCKS
$ 18.00
NEVER GIVE UP. From gym class to the dance floor, these retro socks will bring you back and keep you going. Our vintage-inspired crew socks are super soft, comfy, and...
3D BLACK ON BLACK MONOCHROME HAT
$ 34.00
Get your ninja on with our Black on Black hat. Our Signature logo pops in 3D on an all black classic mid-profile hat for a subtle monochrome look that you...
BE A KIND HUMAN COCKTAIL TUMBLER
$ 24.00
Be a Kind Human is picnic ready! 🍷 Insulated Stemless Cocktail Tumblers are perfect for enjoying chilled wine, cocktails by the pool, hot tea in the morning, or even ice...
NEVER GIVE UP. PINK CHECKERED HAT
$ 36.00
A vintage take on our signature NEVER GIVE UP. is embroidered in berry onto this pink checkered hat. Elevate your hat game with one of our favorite limited edition hats! This...
SALE
JOY ELF PULLOVER
$ 34.00 $ 44.00
JOY inclusive holiday pullovers for the entire family!!! From 2T to 2X, twinning has never been easier. Wear as matching pajamas and to your favorite silly sweater event, this pullover will be...
ILY LOVE AMERICAN SIGN LANGUAGE ZIP HOODIE
$ 28.00 $ 54.00
Love never gives up. Our classic signature NEVER GIVE UP. design is screen printed on the back of this retro high-quality fleece zip up using a spectacular modern rainbow effect. And, over...
WOMEN'S WORK HARD DREAM BIG SWEATSUIT SET
$ 48.00 $ 98.00
Your go-to for travel, conquering your to-do list, or staying cozy at home, you can't go wrong wearing this every day...like every single day. Screenprinted on a dreamy dusty rose fleece...
KIDS HEART LOVE SLEEVE
$ 15.00 $ 28.00
NEVER GIVE UP. is LOVE. And we are loving the navy and red combo. This kid's gender-neutral long-sleeve tee is so sweet with NEVER GIVE UP. repeated throughout the heart...
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