TSHIRTS
WAVE NEVER GIVE UP. TEE
$ 34.00
Our classic NEVER GIVE UP. tee comes to life with art! Artist Curtis Crawshaw captured the Santa Barbara waves at the golden hour and, using a special technique, turned our...
BUTTERFLY WE ARE ALL UNIQUE ROSE TEE
$ 28.00
We Are All Unique These are the words we said almost every day for 7 years when a stranger asked, “What’s wrong with her?” SMA impacted Gwendolyn’s every muscle so...
RAGLAN NEVER GIVE UP. BABY TEE
$ 25.00
It's never too early to instill resilience. This sweet lilac raglan baby tee is the perfect gift -- especially for anyone going through a hard time. The tee allows for...
KINDNESS MATTERS OG FLORAL TEE
$ 36.00
KINDNESS MATTERS. Always. Streetwear with a kind message. Kindness Matters is screen-printed on a garment-dyed premium cotton tee. Using a special multi-print process, we've layered florals throughout the letters. Mid-weight...
NEON PINK SIGNATURE NEVER GIVE UP. TEE
$ 28.00
Our signature NEVER GIVE UP. design screen printed by hand on a super soft neon pink tee using a spectacular rainbow ombre effect for the perfect punch of motivation. Fits like...
STRONG AS A MOTHER VNECK
$ 28.00
S T R O N G. Yes, you are. Even on the days you aren't so certain of this, your fierce love will keep you going. You are S T R...
CHECKERBOARD NEVER GIVE UP. TEE
$ 28.00
A retro twist on our signature design with the iconic checkerboard pattern shadowing NEVER GIVE UP. to make the words pop! Three simple words to inspire courage in us all. Adult...
KIND VIBES TANK
$ 28.00
Raise your vibration in this Kind Vibes vintage-feel tank top. Designed in a soft, cotton blend, it's subtly curved hem for easy styling and is long enough to provide coverage...
KINDNESS MATTERS OG TEE
$ 34.00
KINDNESS MATTERS. Always. Sometimes a simple act of kindness can change a person's life. A stranger lending a hand when you feel overwhelmed. A warm meal to get you through...
BADASS MAMACITA FLORAL
$ 28.00 $ 30.00
Don't mess with a BADASS NEVER GIVE UP MAMACITA. Our popular badass design got a revamp! By request, we screen printed on a women's vintage white v-neck tee. This design...
THE FUTURE IS INCLUSIVE
$ 34.00
Yes, yes it is. And what a beautiful future it will be! A truly inclusive world in the future begins with more inclusive experiences now. Inclusion creates a ripple effect...
RISE UP TEE
$ 28.00 $ 34.00
And I'll rise upI'll rise like the dayI'll rise upI'll rise unafraidI'll rise upAnd I'll do it a thousand times againAnd I'll rise upHigh like the wavesI'll rise upIn spite...
ADVOCATE TIGER TEE
$ 25.00
Advocate and Little Advocate. Someone who fights for something or someone, especially someone who fights for the rights of others. Fiercely loyal and determined, you are strong and brave. Fight...
PLAY CLUB TEE
$ 20.00 $ 25.00
Play Club ~ Exclusively Inclusive. You can be part of our club... everyone belongs. SIZING:Â Kid's sizing is associated with age. If between, we suggest ordering up. Adult sizing:Â This is...
NEON RAINBOW NEVER GIVE UP. Tee
$ 28.00
Our signature NEVER GIVE UP. design is screen printed by hand on a super soft grey tri-blend tee using a spectacular modern rainbow effect for the perfect punch of motivation. SIZING: Kid's sizing...
SUNSET NEVER GIVE UP. TEE
$ 34.00
Our classic tee will give you that sunset glow. NEVER GIVE UP. shines with this sunset image custom printed within the letters. A super soft "coal" colored tee, this has...
MOUNTAIN MOVER UNISEX TEE
$ 25.00 $ 28.00
Mountain Mover: to do something that seems impossible, particularly when love or a particular belief makes you feel determined to succeed. Printed on a super soft silver tee over the...
BE A KIND HUMAN (RAINBOW) TEE
$ 28.00
It's really that simple -- it all starts with kindness. Small conscious decisions can lead to big positive impact. And it starts with YOU. Our "BE A KIND HUMAN" design...
KINDNESS MATTERS RACERBACK TANK
$ 25.00 $ 30.00
KINDNESS MATTERS. Always. Sometimes a simple act of kindness can change a person's life. A stranger lending a hand when you feel overwhelmed. A warm meal to get you through...
BUTTERFLY WE ARE ALL UNIQUE ORGANIC TEE
$ 25.00 $ 28.00
We Are All Unique These are the words we said almost every day for 7 years when a stranger asked, “What’s wrong with her?” SMA impacted Gwendolyn’s every muscle so...
VOTE TEE (MUSTARD)
$ 20.00 $ 34.00
VOTE. Each of us has the power to use our voice. And our voices matter. Every election is shaped by those who show up to participate. Vote. Vote. Vote. Fight...
MEAN PEOPLE
$ 18.00 $ 34.00
Mean people suck. Just be a kind human. Feminine and cheeky, we printed this sweet design using a special four-color process that fits like your favorite vintage boyfriend tee and...
HAVE COURAGE & BE KIND TEE (LILAC)
$ 20.00 $ 25.00
Have Courage & Be Kind. Rule #1 in life. Printed with an environmentally-friendly water-based plum ink on the prettiest lilac-colored tee for both woman and child! Also available in an organic...
KINDNESS IS THE NEW COOL (FLOWERS)
$ 25.00 $ 28.00
Kindness is the New Cool.  Peace, love & marigolds. Our popular Kindness is the New Cool just got a sweet twist - a softer and more feminine version of our well-loved...
PEACE, LOVE & KINDNESS
$ 12.00 $ 34.00
Our NEW peace, love & kindness design is super special. They printed beautifully on our one-of-a-kind tie-dyed tanks -- and they are going to fly off the shelves. Our best-selling...
KIDS KINDNESS ROCKS TEE
$ 15.00 $ 28.00
KINDNESS ROCKS! A rock'n'roll tee for your little rock stars! SIZING: Kid's sizing is associated with age. If between, we suggest ordering up. FABRICATION: Tri-Blend fabrication (52% Airlume combed and ring-spun cotton,...
KIDS KINDNESS IS THE NEW COOL TANK (NEON)
$ 20.00 $ 25.00
Kindness is the New Cool. in NEON! Back by popular demand, our Kindness is the New Cool just got a fresh twist. Screen printed by hand on a neon yellow tank paired with...
UNISEX GWENDOLYN'S PLAYGROUND BASEBALL TEE
$ 25.00
Wear your support for Gwendolyn's Playground and your belief in a more inclusive world. Every child deserves to play! SIZING: This is UNISEX or Men’s slim-fit sizing -- women may prefer...
WOMENS PINK ATHLETIC TANK
$ 34.00
Push yourself, have courage, be bold, and NEVER GIVE UP. Our bamboo racerback tank wicks sweat as you live your best life. Exceptionally soft and durable and built with the...
UNISEX SIGNATURE NEVER GIVE UP. TEE
$ 25.00
The tee that started it all. Three simple words to inspire courage in us all. Our signature NEVER GIVE UP. design is screen printed by hand on a super soft grey tri-blend...
EXTENDED PLUS SIZES
$ 25.00 $ 28.00
We offer a variety of tees in Extended Plus Sizes. They are all listed in the pulldown menu for you to select from. SIZING: These are all Unisex. CARE: As...
INFINITE NEVER GIVE UP.
$ 15.00 $ 28.00
NEVER NEVER NEVER GIVE UP. And repeat again. Our "Infinite" design is screen printed by hand in warm red on an organic fine cotton high V-Neck. The fabric is super...
CYCLING WOMENS SHORTS
Sold Out
Designed by our friend, supporter, and avid triathlete, Michael Paskin worked directly with De Soto Sport to create this custom Gwendolyn Strong Foundation cycling kit. Both top of the line...
WOMENS BLUE TECH SHIRT
$ 20.00 $ 28.00
Your new favorite athletic shirt that you will want to wear even when you aren't breaking a sweat. This high endurance performance tri-blend fabrication is super soft and engineered with...
GWENDOLYN'S POEM WOMEN'S TEE
$ 15.00 $ 34.00
Written by Gwendolyn Strong for a 2nd-grade assignment, "Gwendolyn's Poem" has become so much more. Her choice of words (which she was very specific about) capture her whimsical and playful...
UNISEX PURPLE SIGNATURE TEE
$ 15.00 $ 28.00
By popular request, our signature NEVER GIVE UP. design is now available in PURPLE! Our classic NEVER GIVE UP. is hand screen printed in a soft white for a vintage...
UNISEX GRAY ON GRAY SIGNATURE TEE
$ 15.00 $ 28.00
Gray on Gray. Our original classic for the entire family. Our title design is hand screen printed in gray on this super soft heathered gray American Apparel Tri-blend tee. V-Neck...
WOMENS BLACK TEAM GSF RACE JERSEY
$ 25.00
Be BOLD. Be STRONG. NEVER GIVE UP. Our awesome Team GSF Race Jersey in black with white messaging -- so you can stand out in a crowd. Made from super...
MENS BLACK TEAM GSF RACE JERSEY
$ 25.00
Be BOLD. Be STRONG. NEVER GIVE UP. Our awesome Team GSF Race Jersey has been updated for the new season in black with white messaging -- so you can stand...
WOMENS LIME GREEN TEAM GSF RACE JERSEY
$ 15.00 $ 28.00
Our awesome Team GSF Race Jersey in an eye-popping lime green. Made from super soft moisture-wicking fabric and featuring contrasting gray stitching, our Race Jersey offers the perfect blend of...
MENS LIME GREEN TEAM GSF RACE JERSEY
$ 15.00 $ 28.00
Our awesome Team GSF Race Jersey in an eye-popping lime green. Made from super soft moisture-wicking fabric and featuring contrasting gray stitching, our Race Jersey offers the perfect blend of...
CYCLING MENS BIB SHORTS
$ 25.00 $ 138.00
Take your NEVER GIVE UP. athletics to the max in style! Designed by our friend, supporter, and avid triathlete, Michael Paskin worked directly with De Soto Sport to create this...
CYCLING MENS JERSEY
$ 25.00 $ 96.00
Take your NEVER GIVE UP. athletics to the max in style! Designed by our friend, supporter, and avid triathlete, Michael Paskin worked directly with De Soto Sport to create this custom...
