A retro twist on our signature design with the iconic checkerboard pattern shadowing NEVER GIVE UP. to make the words pop! Three simple words to inspire courage in us all. Adult tee is screenprinted on a petrol blue, while kids is a deeper coordinating charcoal. This is a crew neck classic cut mid-weight premium tee.


  • KIDS: Kid's sizing is associated with age. These run a little bigger than our tri-blend tees.
  • This is UNISEX or Men’s classic fit sizing, so less fitted than our typical tees. Women may prefer to order one size smaller for a more fitted look or true to size for a relaxed look. (Victoria is 5'4" and wearing a Medium.)

CARE: As with all our garments, we suggest washing inside out on cold for longer durability.


100% preshrunk combed cotton, Mid-weight 

Sweatshop-free, eco-friendly, designed and printed in California for a living wage.

100% of profits fund the Gwendolyn Strong Foundation nonprofit programs.

"NEVER GIVE UP." is a Copyright © 2011 of the Gwendolyn Strong Foundation.