Kindness is the New Cool.  Peace, love & marigolds. Our popular Kindness is the New Cool just got a sweet twist - a softer and more feminine version of our well-loved slogan. Screen printed by hand on a buttery peach tee with warm sepia and marigold coloring. Available for kids and adults. 


  • Kid's sizing is associated with age. If between, we suggest ordering up.
  • Adult sizing:  This is UNISEX or Men’s slim fit sizing—Women may prefer to order one size smaller for a more fitted look or true to size for a more relaxed vibe.

FABRICATION: Tri-blend: 50% polyester, 25% Airlume combed and ring spun cotton, 25% rayon jersey. The blend helps tees retain shape and limit shrinking. 

CARE: As with all our garments, we suggest washing inside out on cold for longer durability.

Sweatshop-free, designed and printed in California for a living wage. 

100% of profits fund the Gwendolyn Strong Foundation nonprofit programs.

"KINDNESS IS THE NEW COOL" is a Copyright © 2015 of the Gwendolyn Strong Foundation.